MEDIA ADVISORY: 2021 Ram 1500 TRX VIN 001 to be Auctioned by Barrett-Jackson for Charity on Friday, March 26

March 24, 2021 , Auburn Hills, Mich. -  Ram will auction VIN 001 of the all-new 2021 Ram 1500 TRX – the quickest, fastest and most powerful truck ever – during the Barrett-Jackson Scottsdale Auction on Friday, March 26 at 7:30 p.m. EDT (4:30 p.m. PDT).

All proceeds will benefit the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families. Those interested in bidding in person, online or via phone can go to Barrett-Jackson.com and click on “Bid.”

Viewers can watch the auction live on the FYI network or on any mobile device, computer or Smart TV via the commercial-free livestream on Barrett-Jackson.com. Just click “Watch Live Now” at the upper right of the home page.
 
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks - the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster - the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmark for:
  • Best-in-class standard horsepower 
  • Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Most luxurious: Ram 1500 Tungsten with real metal and leather elements and a new 14.5-inch Uconnect touchscreen
  • Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension
  • Best-in-class available rear leg room
  • The most cargo space available in any traditional full size cargo van
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Most awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks 
Instagram: www.instagram.com/ramtrucks 
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA

Contact Information

Trevor Dorchies
Office: (248) 512-3189
Cell: (248) 760-7421
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