Stellantis Media Site Latin Music Superstar Juanes Shines Light on 2014 Ram 1500 in Latest Spanish-language Commercial                                                 Contact:                                                             Claudia                         Gregory                                                                                                Eileen                         Wunderlich                                                                                                                                                                                   Latin Music Superstar Juanes Shines Light on 2014 Ram 1500 in Latest Spanish-language Commercial                                                                                                                                                            February 20, 2014,                                                                                                                      Auburn Hills, Mich.                                                       -                                               The Ram Truck brand and Grammy-winning Latin Rock musician Juanes introduce the latest commercial in their extended partnership on the “A Todo, Con Todo” (“To Everything, with Everything”) Spanish-language advertising campaign. The new TV spot featuring Juanes’ new hit single “La Luz” (“The Light”) is the final installment of an ad series promoting the 2014 Ram light-duty truck centered on Juanes and his road crew.  The new “A Todo, Con Todo” prominently features Juanes performing “La Luz” on stage while also focusing on his road crew’s diligent efforts to set up for his concert “once the lights go out.”  Juanes and his crew rely on the Ram 1500 to move heavy stage equipment from city to city so they can deliver fan-pleasing performances. “The ‘A Todo, con Todo’ campaign with Juanes is engaging and memorable,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “Effective marketing should tell a story just as this series of commercials does. The ‘La Luz’ ad showcases the shared drive, determination and overall performance of Juanes, his crew and the Ram 1500 truck.  They work together to deliver an outstanding performance for music fans and truck owners alike.” Launched in December 2013, “La Luz” is Juanes’ latest single off the highly anticipated album “Loco De Amor,” scheduled for release on March 11, 2014. “It’s been quite the ride working with Ram Truck on the latest campaign” said Juanes. “The brand has supported my music both on and off the stage, helping us get from one show to the next.  It’s exciting to have my new song ‘La Luz’ on the latest spot.  It’s a powerful song for a powerful truck.”The 30-second Ram spot, both continues the campaign’s emphasis on the values of hard work and determination shared by the brand and Latin cultures, and highlights the class-leading innovations of the 2014 Ram 1500.“In key truck markets like Houston, Los Angeles and New York, the multicultural population is in fact the majority population,” [1] said Juan Torres, Head of Multicultural Advertising, Chrysler Group LLC. “Marketers must understand the lens through which multicultural consumers see brands; Ram Truck is telling a story that integrates cultural values and insight to connect emotionally with these consumers." The latest Spanish-language Ram Truck TV ad will run nationally on the Univision and Telemundo networks. About the “A Todo, Con Todo” CampaignThe Ram Truck brand introduced the first ad from the extended “A Todo, Con Todo” campaign with Juanes in 2013.  The television commercial “Beyond the Encore” served as a teaser for the collaboration, primarily focusing on the Ram 1500’s interior, technology and fuel efficiency. Three additional spots were then released continuing the story of hard work and determination as Juanes’ road crew sets up for concerts. The new "La Luz" TV ad, the final spot in this story, delivers a climactic unveiling of Juanes as the brand’s ambassador. The spot begins with Juanes’ road crew driving through the night to the next concert venue in a Ram 1500. The fast-moving spot shows them loading the truck, moving equipment and setting up as the song’s lyrics say, “Se fue la luz en el barrio” (“The lights went out in the neighborhood”).  Juanes is then illuminated on stage with an exhilarating performance of his new single. The spot calls out the truck’s overall design and weight capacity, ending with the tagline: “Ram… A Todo, Con Todo." The new spot highlights vehicle characteristics the road crew depends on to set the stage for Juanes, such as technology, air suspension and fuel efficiency. All spots are available for viewing on the Ram Truck brand’s YouTube channel, www.youtube.com/RamTrucks.  The "A Todo, Con Todo" campaign was created by Dallas-based Richards/Lerma agency, the Hispanic marketing arm of The Richards Group. About JuanesWith six solo albums to his credit and multi-platinum sales of over 16 million copies, Juanes is the world’s leading all-Spanish-language rock artist. The multiple GRAMMY & LATIN GRAMMY winner is also frequently recognized as one of the Spanish-speaking world’s leading social media voices with an online following of over 15 million fans.  The Colombian superstar’s dedication as a global activist also extends far beyond his passionate lyrics and is seen in his wide ranging charitable work for his own Mi Sangre Foundation and as a co-founder of the "Paz sin Fronteras" (Peace Without Borders) organization - which utilizes music to unite populaces regardless of political or geographic divides and advocate that all people are entitled to the basic human right of peace. Over the last year, Juanes has won both the “Best Latin Pop Album” GRAMMY and “Album of the Year” LATIN GRAMMY Awards for his chart-topping MTV Unplugged Album – while also completing the year’s most extensive Latin Music tour of North America, delivering critically-acclaimed concerts in 28 cities.  With new single “La Luz” already topping charts while setting airplay records, Juanes is preparing to unveil his highly-anticipated new album “Loco De Amor” on March 11, 2014.[1] Census 2010                         Ram BrandRam offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers: Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension Ram 1500 RHO: Best off-road performance per dollar Ram ProMaster: The most cargo space available in any traditional full size cargo van Ram Power Wagon: Most off-road capable full-size pickupRam is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Ram and company news and video on:Company blog: http://blog.stellantisnorthamerica.comMedia website: http://media.stellantisnorthamerica.comRam Truck brand: www.ramtrucks.comFacebook: www.facebook.com/RamTrucksInstagram: www.instagram.com/ramtrucksTwitter: @RamTrucks, @StellantisNAYouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA