Stellantis Media Site Dodge Brand Stages 'Inner Child Intervention' in New Marketing Campaign for the Electrified Dodge Hornet R/T                                                Contact:                                                             Diane                         Morgan                                                                                                                                                                                   Dodge Brand Stages 'Inner Child Intervention' in New Marketing Campaign for the Electrified Dodge Hornet R/T                                           Dodge appeals to the inner child of drivers in all-new marketing campaign for the all-new Dodge Hornet R/T “Inner Child Intervention” reminds consumers to listen to that voice inside their head and lean into the power of torque The cross-channel campaign will span across broadcast, social media channels and online video Thirty-second national campaign spot launches today, April 2 Additional social media elements designed to humorously educate consumers about torque will include a limited series for TikTok and Instagram called “Torque for Newbs”                                                                                                                                                           April 2, 2024,                                                                                                                      Auburn Hills, Mich.                                                       -                                               The Dodge brand is launching a new marketing campaign today, focused on the plug-in hybrid Dodge Hornet R/T, the brand’s first muscle-inspired crossover. In the campaign, called “Inner Child Intervention,” a man’s inner child takes him on a joy ride in the electrified Hornet R/T, determined to get his adult self to realize his childhood dreams don’t compare to the instant torque of the Hornet and the visceral excitement it brings. “The Hornet RT stands apart from other compact UVs, with 383 lb.-ft. of torque that gives drivers the kind of instant acceleration and engaging driving experience that is unheard of in the category,” said Tim Kuniskis, Dodge brand chief executive officer - Stellantis. “As the first electrified vehicle from the brand – with our first fully battery-electric vehicle, the Dodge Charger Daytona, arriving this year – we know that when compared to horsepower, torque can sometimes be underappreciated. We’re launching this campaign to change that perception.”  The Dodge Hornet launched last year with class-exclusive and best-in-class performance features that optimize multiple aspects of the vehicle, from powertrain to suspension, braking, steering and handling. Standard all-wheel drive with dynamic torque vectoring, and available segment-exclusive features, including Brembo brakes and dual stage suspension, further enhance the overall dynamic driving experience.  The spot takes viewers to the side of the road where a man comes face to face with a familiar-looking boy and quickly finds himself on a joyride with his inner child. His “inner child” hits the gas and zooms through the streets while schooling him on what he really needs in life, reminding him that “horsepower keeps you going, but torque gets you going.” Tapping into a child-like surge of excitement, the spot evokes a surge of adrenaline, placing drivers behind the wheel of Dodge’s “totally torqued-out crossover.” The torque-loving inner child is especially obsessed with the Hornet R/T’s PowerShot. This on-demand feature leverages Dodge’s first hybrid powertrain to delivers an instantaneous boost of acceleration, letting drivers tap into the maximum electrical power to reach 60 mph in just 5.6 seconds.  The new campaign includes a 30-second spot, and additional social media elements designed to humorously educate consumers about torque will include a limited series for TikTok and Instagram called “Torque for Newbs.” The series of four videos, set to roll out online in the coming weeks, is designed to humorously educate torque novices on automotive jargon like “pound foot” and how torque relates to horsepower. In one of the videos, the inner child reminds his adult self of that time he made a human slingshot and shot his cousin Max across a parking lot. “That’s what torque is!,” the inner child explains. “Only instead of Max, we release the wheels.” The cross-channel campaign will span across broadcast, social media channels and online video. Broadcast media placement will include college basketball playoffs. “Inner Child Intervention” is the next step in the evolution in the Dodge brand’s marketing campaign efforts for the brand’s first crossover vehicle, the Dodge Hornet. The marketing campaign was created by the Dodge brand in partnership with GSD&M.Build and price configurator is live on Dodge.com for both the Hornet R/T and Hornet G/T.                         DodgeFor 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand.The next-gen Dodge Charger multi-energy lineup features: the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car  the world’s quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat PackEvery Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.Follow Dodge//SRT and company news and video on:Company blog: http://blog.stellantisnorthamerica.comMedia website: http://media.stellantisnorthamerica.comDodge brand: www.dodge.comDirect Connection: www.DCPerformance.comDodgeGarage: www.dodgegarage.comFacebook: www.facebook.com/dodgeInstagram: www.instagram.com/dodgeofficialTwitter: www.twitter.com/dodge and @StellantisNAYouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA