Press Kit: 2015 Ram 1500 Rebel

Auburn Hills, Mich. June 9, 2015 - The Ram 1500 continues to move forward with two mid-year 2015 offerings that carry into the 2016 model year – the Ram 1500 Rebel and Ram 1500 Laramie Limited.

The Ram 1500 Rebel brings a one-of-a-kind, off-road design to the full-size truck segment. The Rebel drops right into a core segment of the truck market with unique design cues and mechanical innovation backed by Ram Truck engineering.

Rebel features an all-new grille with a prominent billet silver “RAM” letter badge. Departing from the brand’s iconic “crosshair” designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface. It also incorporates a powder coated, billet silver skid plate, front tow hooks, 33-inch Toyo tires and an all-new 17-inch aluminum wheel.

Inside, Rebel is every bit as brawny and rugged as it is outside. The truck features industry-exclusive seating elements finished in Radar Red and black with fabric inserts embossed with the Toyo tire tread pattern, matching the Rebel’s actual footprint. Standard heated front seats feature Light Diesel Gray accent stitching, Radar Red Ram’s head embroidery on the headrests and black with Light Diesel Gray Rebel nameplate embroidered on the upper seat bolsters.

Ram Truck brand also has taken the Ram Laramie Limited – the benchmark in truck opulence – to an even higher level of sophistication and attention to detail. Featuring premium materials, such as all-black, full-leather seating, real wood interior components and unique badges, Limited is a “black-tie” luxury alternative to the popular southwestern-themed Laramie Longhorn edition pickup.

The Limited’s all-new grille is the most prominent change of the exterior. As the leading point, its new billet port grille breaks from the long tradition of crosshair styling with bold “RAM” lettering. Additional chrome exterior accents and a chrome “RAM” tailgate logo distinguish the Limited model. Limited also features an all-new 20-inch forged multi-surface aluminum wheel – unique in the truck market.

Subtle stitching accents, pinstriping, unique materials and patterns are found throughout the interior. A new console bin houses a cellular phone and tablet holder, which can be concealed with a new tambour sliding door made from Black Argento wood, the chosen timber for the Limited interior. The collective silver pinstripe theme runs through the truck, including black premium Berber carpet inserts, which can easily be removed from the floor mats to reveal double-duty slush mats.

Debuting on the Limited and Rebel models, is an all-black headliner and pillars combination.

The Ram 1500 leads pickup truck fuel economy with the exclusive 3.0-liter EcoDiesel V-6 engine delivering 240 horsepower and 420 lb.-ft. of torque at 29 miles per gallon (mpg).

Ram Truck offers the best value in half-ton trucks with a starting price of $25,410, plus $1,195 destination, and includes a standard 5.7-liter HEMI® V-8 engine.

2015 Ram 1500 Rebel and 2015 Ram 1500 Laramie Limited pricing:
1500 Rebel 4x2 Crew Cab 5.7-liter HEMI V-8: $42,790
1500 Rebel 4x4 Crew Cab 3.6-liter Pentastar V-6: $44,720
1500 Rebel 4x4 Crew Cab 5.7-liter HEMI V-8: $46,370
                               
1500 Laramie Limited 4x2 Crew Cab 5.7-liter HEMI V-8: $50,675
1500 Laramie Limited 4x2 Crew Cab 3.0-liter EcoDiesel: $53,795
1500 Laramie Limited 4x4 Crew Cab 5.7-liter HEMI V-8: $54,180
1500 Laramie Limited 4x4 Crew Cab 3.0-liter EcoDiesel: $57,300
                               
Prices do not include $1,195 destination
 

Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
• Ram 1500 RHO: Best off-road performance per dollar
• Ram ProMaster: The most cargo space available in any traditional full size cargo van
• Ram Power Wagon: Most off-road capable full-size pickup

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
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