Download Print Chrysler Canada: Innovative, Larger-Than-Life Ram Truck Projection Advertisements Hit The Prairies Special ads projected on sides of buildings in Winnipeg, Regina and Saskatoon An initiative from the Prairie Chrysler Dealer Advertising Association Follows up on a similar project from last May in Calgary, Alberta January 20, 2014 , Windsor, Ontario - The Prairie Chrysler Dealer Advertising Association is in the midst of an innovative advertising campaign to showcase the award-winning Ram Truck lineup. Four unique, larger-than-life, 3D-effect, 30-second spots are being projected onto the sides of downtown buildings in Winnipeg, Regina and Saskatoon. This leading-edge approach to showcasing Ram Truck via what have been dubbed “mini movies,” is a first in Chrysler Canada’s loyal and all-important Prairie market. The Alberta DAA ran a similar campaign in 2013 for the Dodge Dart, Ram 1500 and Jeep® Grand Cherokee with terrific feedback from the local community. “"We are excited to bring this first-in-market opportunity to the Prairie Market,” said Murray Haukuss, President of the Prairie Chrysler Dealer Advertising Association. “The Ram 1500 is Motor Trend Truck of the Year for the second year in a row and we are proud to be able to feature that message in this very unique way. What better way to get our message out there than a giant, 200-foot movie screen!” Again co-developed with Vancouver-based Flow Media, these exciting Ram ads have already appeared in Winnipeg and are now in Regina (1818 and 2500 Victoria Ave.) until January 28th, before moving to Saskatoon for two weeks. The displays begin daily at 5:00 pm and run until midnight. Video of the 2014 Ram Truck campaign can be seen here. About Ram Truck Brand The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered. The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package. About Chrysler Canada Inc. Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 89th anniversary in 2014. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram trucks. Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck, SRT, FIAT and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.