Ram Hosts Giant Dallas-area Laramie Longhorn Dealer Drive-away Event

November 15, 2016 , Grapevine, Texas -  To celebrate the Texas Auto Writers Association award for Luxury Pickup Truck of Texas, more than 400 Ram dealers from across the southwest converged on the Dallas-Fort Worth area, and as a result will be among the first to deliver the updated 2017 Ram 1500 Laramie Longhorn to customers looking for the ultimate definition of a luxury truck.
 
Ram hosted the massive one-day vehicle-delivery event to further build dealer and consumer interest in America’s largest pickup market. In fact, nearly twice as many pickup trucks are sold in Texas as the next highest volume state.
 
The Ram Laramie Longhorn was designed specifically for Texas and southwestern buyers looking for a luxurious, capable and fuel-efficient truck. Using the finest materials and finishes, Laramie Longhorn holds the coveted title as most luxurious pickup in Texas.
 
The Ram’s Laramie Longhorn’s award-winning interior is exceptional. The metal- and leather-work includes handmade appeal with an incredible attention to detail that’s unmatched in the industry.
 
For 2017, Ram 1500, 2500 and 3500 Longhorn models have a refreshed exterior with a RAM-lettered bright chrome billet grille and chrome belt moldings. Heavy Duty Longhorn 4x4 models also feature improved ride with new Bilstein monotube shocks, enhancing their already best-in-class ride and handling.
 
About Ram Laramie Longhorn
The Ram Laramie Longhorn is layered with southwestern design iconography. Inside and out, Laramie Longhorn is loaded with remarkable features and design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots or a horseman’s saddle. The Ram Laramie Longhorn’s metal work and leather work are second to none, surrounding the driver and passengers with real wood and leather.

Ram Longhorn models are distinguished externally by premium headlamps and tail lamps and unique wheels. Inside, Longhorn is trimmed in Walnut Burl inserts stained in Canyon Brown or Cattle Tan. Longhorn’s premium seating features Cattle Tan leather with Black welting/stitching or Canyon Brown/Frost Beige seats with or without premium leather filigrees. Front seats are heated and cooled, while rears are heated. Longhorn models also feature model-specific Uconnect Access and Multiview cluster screens, which complement the overall design theme.
 
About Ram 1500
Ram Truck builds America's longest-lasting pickups. Contributing to that title, the Ram 1500 boasts numerous segment-exclusive features in areas most important to truck buyers. Supporting best-in-class fuel efficiency of 29 miles per gallon is an exclusive EcoDiesel V-6 engine. Class-leading ride and handling is accomplished via a unique link-coil rear suspension system with optional air suspension. Other features, such as RamBox bedside storage, hidden bins and a flat-load floor, offer unique solutions for cargo. Available in 11 different trim levels, the Ram 1500 has a fullsize pickup for everyone.
 
About Ram 2500/3500 Heavy Duty
The Ram Truck brand’s goal is to build the best trucks in the industry. In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
 
Ram continues to beat the competition in the most sought-after titles:

• Longest-lasting line of pickups
• Best-in-class ride and handling with exclusive link coil rear and auto-level air suspensions
• Best-in-class gas towing – 16,320 pounds with Ram 2500
• Highest snow plow rating – Ram 2500 and 3500
• Most interior space with Ram Mega Cab
• Most capable fullsize off-road pickup – Ram Power Wagon
• Highest gas power – 410 horsepower and 429 lb.-ft. of torque with 6.4-liter HEMI® V-8

 
Ram 2500 and 3500 Heavy Duty trucks also offer more innovative features than the competitors’ trucks, including “Smart” diesel exhaust brake, RamBox cargo management system, class-exclusive manual transmission and the largest radio touchscreen.
 
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
• Ram 1500 RHO: Best off-road performance per dollar
• Ram ProMaster: The most cargo space available in any traditional full size cargo van
• Ram Power Wagon: Most off-road capable full-size pickup

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA