Chrysler Brand’s Sponsorship and Multimedia Campaign With Sesame Street Rolls Out New “It’s Electric” Video Featuring Actor Dax Shepard

September 27, 2017 , Auburn Hills, Mich. -  The next video installment of Chrysler brand’s sponsorship and multimedia campaign with Sesame Street and the Chrysler Pacifica and Chrysler Pacifica Hybrid will feature actor and family man Dax Shepard. The “It’s Electric” video debuts across the Chrysler brand’s digital and social channels on Wednesday, September 27.
 
In the video, Dax, the Two-Headed Monster and Big Bird learn about gasoline and hybrid technology – do they need to stop the Chrysler Pacifica Hybrid at a gas station? Or a recharging station? Once Dax and the Two-Headed Monster learn they can do both, the next question is whether they should turn right? Or left? The Two-Headed Monster can’t seem to agree, but Dax is happy to be along for the ride!

Chrysler brand is proud sponsor and supporter of Sesame Street, a commitment that includes supporting the show on PBS and new original content on Chrysler’s digital platforms. In addition to sponsoring the show on PBS, Chrysler created a multimedia campaign that pairs Sesame characters and the Chrysler Pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents across Chrysler’s digital and social channels, including Facebook, Twitter and Instagram. The first seven videos can be viewed on Chrysler’s YouTube channel. 
 
The partnership was announced this past July across Chrysler brand’s digital and social channels.
 
Chrysler Brand
Chrysler marks its 100th anniversary in 2025, honoring Walter P. Chrysler's legacy of innovation, engineering excellence and beautiful, affordable designs. As the brand celebrates this milestone, the future looks bright with exciting new releases: a refreshed Chrysler Pacifica in 2026, a new crossover soon after and a third product inspired by the Halcyon concept.

The Chrysler Pacifica, the most awarded minivan ever, continues to lead the segment it created more than 40 years ago. The Pacifica Plug-in Hybrid, the first electrified minivan in its class, achieves 82 MPGe, with an all-electric range of 32 miles and a total range of 520 miles. With class-leading safety features and available all-wheel drive, Pacifica is designed for modern families. Chrysler will also celebrate the 20th anniversary of its exclusive Stow ‘n Go seating and storage system in 2025, as well as the return of the budget-friendly Chrysler Voyager to the lineup.

Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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