2019 Ram Heavy Duty Laramie Longhorn Makes Its Debut

January 24, 2019 , Houston -  Ram unveils the new 2019 Ram 2500 and 3500 Heavy Duty Laramie Longhorn Edition luxury pickup truck.
 
The Ram Laramie Longhorn is the world’s benchmark for upscale pickup trucks, earning the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) three years in a row.
 
“The new Ram Heavy Duty sets benchmarks in HD capability, ride and handling, luxury, materials, innovation and technology, extending well past any competitive offerings,” said Reid Bigland, head of Ram brand. “The Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment. Yet as hardworking heavy-duty trucks, the Ram 2500 and 3500 give maximum effort all day, every day with confidence.”
 
Layered with premium materials, the Laramie Longhorn carries iconic features and design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, hand-tooled leather cowboy boots or a horseman’s saddle. The Ram Laramie Longhorn’s wood, metal and leather elements are all authentic.
 
Ram Heavy Duty Laramie Longhorn models are distinguished externally by a chrome-slat grille and header surrounding the premium LED lamps with Adaptive Front-lighting System (AFS). Chrome bumpers, tow hooks and side steps (power optional) come standard as do wheel flares. Two-tone color options include correlating RV Match Walnut Brown bumpers, flares and lower panels. New 20-inch wheels are offered with a variety of finishes. The large belt-buckle badging continues to adorn the side of the Laramie Longhorn trim.
 
Ram Laramie Longhorn’s interior trim is the pinnacle of quality with a segment-exclusive hand-wrapped, 100 percent full-grain leather-wrapped dashboard, door-panel coverings and armrests in Southwestern style. Throughout the cabin, a new alligator skin-embossed surface covers the center console, instrument panel, seats and door-panel inserts. Other unique details, such as satin warm-chrome accents with a brushed-nickel metal badge flush with the console lid and new burned-in “Longhorn” branding mark on upper glove box, give the Laramie Longhorn a well-crafted, high-quality feel and appearance. Real barn-wood accents are found throughout the cabin. Wood tandem doors on the center console reflect the heightened attention to detail and provide closed storage. At night, the cabin is accentuated with ambient lighting to create a luxurious and soothing atmosphere for passengers. Laramie Longhorn interior colors include Mountain Brown/Light Mountain Brown and Black/Cattle Tan full-leather seats with contrast piping. Heated full-leather rear seats are standard on Laramie Longhorn.
 
The Ram Heavy Duty pickup is the first to break the 1,000 ft.-lb. barrier and tow more than 35,000 lbs. But comfort does not take a back seat to capability in new Ram Heavy Duty pickups. Ram has improved the towing and hauling experience by focusing on confidence-inspiring features and class-exclusive vehicle safety, while adding many features from the award-winning 2019 Ram 1500.
 
The new 2019 Ram 2500 and 3500 Heavy Duty trucks were designed from the outset to deliver the segment’s highest levels of capability without compromising comfort. With 35 all-new and 21 class-exclusive features, Ram combines benchmark performance with strength, luxury and technology. Ram Heavy Duty trucks offer better ride quality than competitors’ trucks, made possible by a five-link coil suspension or optional air suspension on Ram 2500 and a supplemental air bag suspension option on Ram 3500.
 
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
• Ram 1500 RHO: Best off-road performance per dollar
• Ram ProMaster: The most cargo space available in any traditional full size cargo van
• Ram Power Wagon: Most off-road capable full-size pickup

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA