Download Print Ram Truck Kicks Off Second Annual ‘Ram Ag Season’ and Commitment to Support the Agriculture Community With New Video ‘Done Right’ “Done Right” celebrates the selfless commitment to hard work that our nation’s farmers make each and every day Spot features three real-life Ram truck owners and family-owned-and-operated Michigan farms and ranches Video to span across television, digital and Ram social media channels Three additional 60-second vignettes of each Michigan farm family to be featured on Ram's official YouTube channel Ram Ag Season-sponsored events and opportunities that support the efforts of the nation’s farmers to roll out across the country August 15, 2019 , Auburn Hills, Mich. - As the truck that is “Built to Serve,” Ram's dedication to help serve and support farm families across the nation continues to grow. Ram kicks off the second annual “Ram Ag Season” with a new spot “Done Right," which celebrates the selfless commitment to hard work that our nation’s farmers make each and every single day. Featuring three real-life family-owned-and-operated Michigan farms and ranches, the video takes viewers through the farmers' daily lives and, while there may not be a supervisor telling them what to do as the sun rises each day, there is work telling them what needs to be done. From the weather to the topsoil, to the markets and the machinery, no matter what it may be, Ram trucks are there to help support and get the job done right. “To the farming community, what they do every day is more than just a job, it is a way of life that requires hard work, perseverance and determination,” said Marissa Hunter, Head of Marketing, FCA – North America. “The Ram Truck brand knows and respects this. We work hard to provide the right trucks and proper support to these very people who have dedicated their lives to agriculture, and we are proud to celebrate these shared values in our dedicated Ag Season marketing campaign." "Done Right" will air via broadcast as a 30-second commercial with an extended 60-second version to come, which can be viewed on Ram's official YouTube channel. Three additional 60-second vignettes of each farming family and their unique individual stories will follow in the coming weeks via Ram's official YouTube channel. The farms include: Na Lar Farms - Hanover, Michigan Howe Farms - Horton, Michigan Tantre Farm - Chelsea, Michigan The Ram Truck brand created the video in partnership with The Richards Group. Ram’s commitment to farming communities grows even stronger with a host of Ram-sponsored events and opportunities aimed squarely at lending support to the efforts of the nation’s farmers, including the Farm Progress Show in Decatur, Illinois, Aug. 27-29; Husker Harvest Days in Grand Island, Nebraska, Sept. 10-12; the Farm Science Review in London, Ohio, Sept. 17-19; and the Sunbelt Ag Expo in Moultrie, Georgia, Oct. 15-17. Ram will also have a strong presence at the annual Future Farmers of America (FFA) convention in Indianapolis, Indiana, Oct. 30-Nov. 2. The brand has been an active supporter of FFA for more than 60 years. Ram continues to offer unique dealer incentives for farm-owning customers of the Ram truck lineup and, through Ram's relationships with many diverse agriculture brands, customers can take advantage of additional incentives and discounts on purchases, worth thousands of dollars, of farm and ranch equipment and management tools. Beginning now through Labor Day, all farm owners get an incremental $500 rebate on all Ram trucks. Information on the many Ram agricultural activities and programs can be found at the Ram Life website. Ram Brand Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans. The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup. In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment. Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers: Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension Ram 1500 RHO: Best off-road performance per dollar Ram ProMaster: The most cargo space available in any traditional full size cargo van Ram Power Wagon: Most off-road capable full-size pickup Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans. Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Ram and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Ram Truck brand: www.ramtrucks.com Facebook: www.facebook.com/RamTrucks Instagram: www.instagram.com/ramtrucks Twitter: @RamTrucks, @StellantisNA YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA