Dodge//SRT Launches Black Friday 'Dodge Power Dollars' on 2021 Durango for a Limited Time

Innovative program offers $10 per horsepower cash allowance toward the purchase of the new 2021 Dodge Durango (from dealer inventory) from Nov. 27 to Nov. 30, 2020
  • 2021 Dodge Durango features new aggressive exterior styling, new interior with driver-centric cockpit and the available 10.1-inch touchscreen with five-times-faster Uconnect 5 system
  • “Dodge Power Dollars” are available for 2021 Durango models (from dealer inventory) for a limited time from Nov. 27 to Nov. 30
  • This offer builds on the success of the "Dodge Power Dollars" for 2020 model-year Dodge vehicles, driving a higher year-over-year mix of premium trims (GT Plus, R/T and Citadel) and making the R/T Dodge Durango's trim the No. 1 selling trim in Q3 2020
  • Dodge//SRT has enlisted the Mayor of Muscleville Bill Goldberg to remind the Brotherhood of Muscle about the Black Friday exclusive offer
November 24, 2020 , Auburn Hills, Mich. -  Dodge//SRT is gearing up for Black Friday with the industry-exclusive “Dodge Power Dollars” program. For a limited time, Dodge is offering a $10-per-horsepower cash allowance toward the purchase of the new 2021 Durango.
 
From Nov. 27 to Nov. 30, 2020, customers across the United States who purchase any 2021 Dodge Durango from dealer inventory will get a $10-per-horsepower cash allowance.
 
"If you dance when you're the only one who can hear the music, does that make you crazy? I guess it depends on whether or not you're a member of the Brotherhood of Muscle," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "Because when you're a member of the Brotherhood and you hear that Dodge is offering its record-breaking Power Dollars on the 2021 Dodge Durango just now arriving in dealerships, you don't see crazy, you hear music, but only for four days. Is it crazy, even for Dodge? Maybe, but if you're not first, you're last."
 
This offer builds on the success of the "Dodge Power Dollars" program for 2020 model-year Dodge vehicles, driving a higher year-over-year mix of premium trims (GT Plus, R/T and Citadel) and making the R/T Dodge Durango's trim the No. 1 selling trim in Q3 2020.
 
Durango
Model Horsepower Cash allowance
SRT 392 475 $4,750
R/T 360 $3,600
Citadel up to 360 up to $3,600
GT 295 $2,950
SXT up to 295 up to $2,950

Dodge//SRT has enlisted the Mayor of Muscleville Bill Goldberg to remind the Brotherhood of Muscle about the Black Friday exclusive offer.
 
 
Dodge Durango, the ultimate "no-compromise" SUV and the Charger of the three-row SUV segment, raises the bar for 2021 with new aggressive exterior styling, a new interior with a Challenger-inspired driver-centric cockpit, five-times-faster Uconnect 5 on the largest-in-class available 10.1-inch touchscreen.
 
The Challenger and Charger muscle car exteriors are reflected in the Durango’s new, aggressive exterior, which features a new front fascia, LED low/high projector headlamps, LED daytime running lamp (DRL) signatures, grille, rear spoiler and wheels.
 
The Durango interior is significantly upgraded for the 2021 model year with a new performance-inspired cockpit, including a redesigned instrument panel, center console and front doors, and five-times-faster Uconnect 5 with the largest-in-class available 10.1-inch touchscreen. With all of the updates, the interior feels more driver-oriented, modern and refined than the outgoing model.
 
The new Tow N Go Package on the 2021 Durango R/T AWD leverages its 5.7-liter HEMI® V-8 engine performance, SRT’s menacing looks, unmatched best-in-class towing of 8,700 pounds, an improved top speed of 145 mph, Track, Sport, Snow and Tow drive modes and SRT-tuned performance exhaust with an iconic Dodge exhaust rumble.
 
The 2021 Durango Citadel is the all-in luxury trim of the Durango lineup, delivering many premium features as standard equipment, including heated and ventilated Nappa leather driver and passenger seats, the full suite of safety features and more. The Citadel offers two powertrain options, both of which include class IV towing with integrated trailer brake as standard equipment:
  • The award-winning 3.6-liter Pentastar V-6 engine, rated at up to 295 horsepower and 260 lb.-ft. of torque, and 6,200 lbs. towing capacity is standard
  • The classic 5.7-liter HEMI V-8 engine, available on the Citadel, produces a best-in-class 360 horsepower and 390 lb.-ft. of torque with 7,200 lbs. towing capacity
As the industry's only three-row muscle car, the Durango maintains its claim of being a family-friendly SUV with available seating for up to seven, standard Dodge muscle car attitude and the capability of best-in-class towing leadership at every trim level.
 
“Dodge Power Dollars” Continues for 2020 Models
“Dodge Power Dollars” continues for every 2020 Dodge Challenger, Dodge Charger and Dodge Durango, receiving $10 per horsepower cash allowance, ranging from SXT and GT models with Pentastar V-6 efficiency and available all-wheel-drive (AWD) capability to the new 807-horsepower 2020 Dodge Challenger SRT Super Stock, the quickest and most powerful muscle car.
 
Challenger
Model Horsepower Cash allowance
SRT Super Stock 807 $8,070
Hellcat Redeye 797 $7,970
Hellcat 717 $7,170
R/T Scat Pack 485 $4,850
R/T 375 $3,750
GT AWD 303 $3,050
GT 303 $3,050
SXT AWD 303 $3,050
SXT 303 $3,050
 
Charger
Model Horsepower Cash allowance
SRT Hellcat 707 $7,070
Scat Pack 485 $4,850
R/T 370 $3,700
GT AWD 300 $3,000
GT 300 $3,000
SXT AWD 300 $3,000
SXT 292 $2,920
 
Durango
Model Horsepower Cash allowance
SRT 392 475 $4,750
R/T 360 $3,600
Citadel up to 360 up to $3,600
GT 295 $2,950
SXT up to 295 up to $2,950

Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.

The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world’s quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.

Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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