Dodge Brand Celebrates the Release of Billie Eilish’s New Album ‘Happier Than Ever’ With Limited ‘Power Uncaged’ Campaign
 

  • The campaign features “Oxytocin” from Eilish’s second studio album, released last night (7/29)
  • The 60-second video “Power Uncaged,” featuring the new "Oxytocin" track, is launching across television, digital and Dodge social media channels
July 30, 2021 , Auburn Hills, Mich. -  The Dodge brand is launching the new campaign “Power Uncaged” in support of the release of “Happier Than Ever,” the second studio album from Billie Eilish. The campaign includes the new 60-second video "Power Uncaged," which features Eilish’s new track from the album “Oxytocin,” alongside the Dodge Challenger, Charger and Durango SRT Hellcats.
 
The video celebrates the raw power of Dodge and Billie Eilish, encouraging people to let their true power free. A 30-second version of the "Power Uncaged" spot began running across television last night (7/29).
 
“Billie is one of the most creative and innovative artists of our generation,” said Olivier François, Global Chief Marketing Officer, Stellantis. “The power and subtlety of her music perfectly embody the spirit of the Dodge brand. Her new song ‘Oxytocin’ makes the perfect soundtrack for our ‘Power Uncaged’ campaign.”
 
“Happier Than Ever,” the new album from Billie Eilish, is available now at all digital retailers
 

Dodge
For 111 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America’s performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of its segments.

The new, next-generation Dodge Charger multi-energy lineup is led by the 670-horsepower Dodge Charger Daytona Scat Pack – the world’s quickest and most powerful muscle car. For 2026, the all-new 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK H.O. engine, expands the Charger lineup, powered by the most powerful Hurricane engine in production.

Dodge also keeps its foot on the pedal as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

Contact Information

Diane Morgan
Office: (248) 512-0023
Cell: (248) 881-5742
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