Ram Truck Brand and Lucchese Launch New Premium Boot Collection Inspired by the 10th Anniversary Limited Longhorn Edition Truck

December 2, 2021 , Auburn Hills, Mich. -  Two iconic brands, Ram Truck, J.D. Power’s highest ranked brand in new vehicle quality, and Lucchese, the legendary Texas-based bootmaker, have collaborated on the launch of a premium, western-infused and handcrafted boot collection that is inspired by the unique, class-leading interior and the Luxury Truck of Texas that is the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition. 
 
”We’re excited to launch our design collaboration with premium boot maker Lucchese, showcasing again how the Ram Truck brand takes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers,” said Marissa Hunter, vice president of marketing – North America. "This one-of-a-kind collection brings together these two high end brands, drawing inspiration from the premium materials featured inside the Ram Limited Longhorn 10th Anniversary Edition.”

Carefully designed with the utmost attention to detail and built to the ultimate specifications of Ram truck customers, the handcrafted boot collection inspired by the iconic details of the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition includes five total Ram-branded boots with three styles for men and two styles for women:

• Ram Men’s Tooled Western Boot - men’s hand-tooled quarter and giant gator vamp ($2,495 MSRP)
• Ram Men’s Caiman Horseman Boot - men’s hand cut inlay quarter and giant belly caiman vamp ($995 MSRP)
• Ram Men’s Ostrich Horseman Boot - men’s fancy stitch quarter and hand stained ostrich vamp ($745 MSRP)
• Ram Ladies’ Giant Gator Western Boot - women’s inlayed quarter and giant gator vamp ($1,395 MSRP)
• Ram Ladies’ Horseman Boot - women’s side seam quarter and inlay with goat vamp ($695 MSRP)

“With any partnership Lucchese enters, we look for shared values and common purpose,” said Doug Hogue, vice president of product and marketing for Lucchese. “Ram Truck clearly exemplifies a drive and desire to provide the highest quality and most premium experiences to their customers. At Lucchese, we feel the same. We are honored and happy to be able to partner on a celebration this exciting. Together, we have been able to celebrate the beauty and craft that unites us through the western lifestyle.”

To commence the collaboration, both the Ram Truck brand and Lucchese dive deeper into the creative process, creation and execution of the boot collection on Ram’s Behind the Badge hub, featuring a personal interview from both Ryan Nagode, chief interior designer, Ram Truck brand, and Trey Gilmore, director of product development, Lucchese.
 
The full collection, including all five boot styles, is available now for pre-order.

Lucchese Boots
El Paso, Texas-based Lucchese is a legendary bootmaker and iconic brand of the American West. Applying the same craftsmanship principles and techniques since 1883, Lucchese artisans use only the finest leathers, unrivaled materials and a proprietary twisted cone last to construct boots of exceptional quality, fit, comfort, and style. From the careful selection and cutting of the finest grade of leathers to the hand-driven lemonwood pegs and meticulous finishing of a boot, each part of the 100+ step process is critical to the finished product. To learn more, please visit us at Lucchese.com.
 
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
• Ram 1500 RHO: Best off-road performance per dollar
• Ram ProMaster: The most cargo space available in any traditional full size cargo van
• Ram Power Wagon: Most off-road capable full-size pickup

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
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