CANADA: Fiat 500e: First Stellantis BEV for Canada Rolls off the Line 

  • 2024 Fiat 500e North America production begins at the Mirafiori Assembly plant in Turin, Italy 
  • FIAT 500e is Canada’s lowest 2024 MSRP all-electric vehicle and is eligible for up to $5,000 in federal and up to $7,000 in provincial EV rebates    
  • A key part of the Company's Dare Forward 2030 strategic plan, the 500e is FIAT’s most awarded vehicle, globally 
February 21, 2024 , Windsor, Ontario -  The first all-electric Fiat 500e vehicles destined for Canada rolled off the line this week at the Mirafiori Assembly Plant in Turin, Italy. An all-new, all-electric take on the FIAT brand’s most storied and iconic model, the Fiat 500e will arrive on this side of the Atlantic by the end of the first quarter as the first North American battery-electric vehicle (BEV) offering from Stellantis.  

The lightest passenger BEV in the market, the Fiat 500e delivers an estimated range of up to 240 kilometres, enabled by a 42 kilowatt-hour (kWh) battery with a Level 2 (11-kW) charge time of six hours (30 amp). BEV capability combined with quintessential design cues make it unmistakably FIAT, with style and sustainability at its core. 

“We’re thrilled that the Fiat 500e has officially begun its journey to reach customers in North America,” said Olivier Francois, FIAT CEO and CMO Global of Stellantis. “The 500e registered more than 185,000 units worldwide since its launch and is playing a relevant role in the green transition of cities across the globe, continuing the Brand’s electrification journey.” 

In Europe, the 500e is leading the electric city car market for the second year in a row as FIAT’s most awarded vehicle ever. Ranking first in Italy, Germany, Spain, Belgium, and Austria, its massive success is creating a highly anticipated launch in North America. 

FIAT is beginning the introduction of the Fiat 500e to North America with one effortlessly chic model, the (RED) Edition. FIAT has partnered with (RED) to introduce the coolest, most ethical car in urban mobility, with features including red-painted exterior mirrors, LED headlamps and front grille details, sitting on 17-inch diamond-cut alloy wheels. Inside, a striking red dashboard is the focal point. Available exterior colours are Tuxedo Black, Glacier White and Red by (RED). Every time a (RED) product is purchased, it triggers a donation to the Global Fund to support life-saving prevention and treatment programs in communities most in need.  
The 500e is Canada’s lowest 2024 model year MSRP electric vehicle (EV) with a starting price of $42,190 ($39,995 MSRP plus additional fees) and is positioned to optimize government EV rebate eligibility with up to $5,000 in federal rebates and up to $7,000 in provincial rebates. It is available at dealerships in Quebec and British Columbia by Spring 2024, then will expand to other markets as production ramps up. 
FIAT Brand 
FIAT brand celebrates 125 years as an automaker and some things haven’t changed. Iconic Italian design and refinement, plus a fun-to-drive factor come standard with every FIAT.        
In early 2024, FIAT brand will launch the FIAT 500e, the first Stellantis retail battery-electric vehicle offering in North America and the best-selling city EV in Europe.  
FIAT is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit 

Contact Information

Daniela Ferro
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Cell: (519) 984-1215
LouAnn Gosselin
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Cell: (519) 984-2600
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