Canada: Jeep® Brand Cuts Through the Cold with Gladiator Whitecap, the Next Mission in the “Convoy” Campaign

  • Second mission in Jeep® brand’s Gladiator “Convoy” campaign, following Shadow Ops 
  • Heritage themed two-tone execution inspired by Jeep® brand legacy 
  • Available across Gladiator Sahara, Rubicon, Rubicon X, Mojave and Mojave X trims, starting at only $995 or $1,495, depending on selected trim 
February 19, 2026 , Windsor, Ontario -  The Jeep® brand continues its mission-driven “Convoy,” campaign with the debut of the 2026 Jeep Gladiator Whitecap, a heritage inspired special edition that celebrates Jeep’s legendary roots through a bold, unmistakable design. Following the stealth forward Gladiator Shadow Ops, Whitecap adds a modern interpretation to a heritage-inspired colourways, honouring more than eight decades of offroad leadership with a timeless two-tone look.  

“As the second mission in our Convoy campaign, the Jeep Gladiator Whitecap acknowledges where we’ve been it offers a clear nod to Jeep heritage, rooted in 1941 and built for today’s adventurers who value authenticity, individuality and real capability. We continue to listen to our customers, and their feedback is guiding us toward offering more colors, more customization and more flexibility across the lineup.” - Bob Broderdorf, Jeep CEO

Inspired by the earliest Jeep vehicles, Gladiator Whitecap pays tribute to the brand’s origins with a distinctive two-tone execution that feels both classic and trail ready. Designed to stand out on the road and on the trail, Whitecap brings heritage to the forefront without compromising the freedom, utility and capability that define Jeep Gladiator. Designed to stand out on the road and on the trail, Whitecap brings heritage to the forefront without compromising the freedom, utility and capability that define Jeep Gladiator. 

Signature exterior elements include: 
  • Bright White painted roof 
  • Bright White painted iconic seven slot grille   
  • Bright White 1941 side stripe decal  
  • Bright White hood decal and body-coloured Rubicon highline fenders on Rubicon, Rubicon X, Mojave and Mojave X trims 
Core Jeep Gladiator capability remains a key differentiator, with an unsurpassed 7,700‑lb towing capacity, a maximum payload of 1,720 lb, a 5‑ft steel bed with integrated tie‑downs and an easy‑lift tailgate, as well as available lockable and removable rear‑seat storage bins for added interior flexibility, and it remains the only open‑air pickup in the industry with a removable roof and doors, a feature unique to the Jeep brand

Built from Gladiator Sahara, Rubicon, Rubicon X, Mojave and Mojave X, Whitecap offers customers the flexibility to choose the capability that best fits their lifestyle, whether that’s daily driving, extreme offroad adventures or high-speed desert performance. 

For model year 26, updates across the Gladiator lineup strengthen overall value, adding new features and refinements that make it an even more capable choice for those seeking off‑road capability.

The Jeep Gladiator Whitecap will be available at dealerships nationwide later this spring with a starting MSRP of $995 on Sahara, Rubicon X, Mojave X and $1,495 on Rubicon and Mojave.  

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

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Media website: stellantismedia.ca
Jeep brand: jeep.ca
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YouTube: youtube.com/JeepCanada or youtube.com/StellantisNA
 

Contact Information

Bradley Horn
Cell: (416) 702-6022
LouAnn Gosselin
Office: (519) 973-2253
Cell: (519) 984-2600
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