Bold, Blacked‑out and Trail-tuned: 2026 Ram 1500 BackCountry Fortifies Ram’s Off-road Lineup

March 16, 2026 , Auburn Hills, Mich. -  Ram strengthens America’s leading off‑road lineup with the 2026 Ram 1500 BackCountry. The BackCountry builds on the popular Big Horn trim level with factory‑customized style and trail‑ready hardware.

“The off‑road segment has been growing for a while now and Ram has been leading that charge with Warlock, Rebel, RHO and TRX,” said Tim Kuniskis, Head of American Brands, SRT Performance, NA Marketing and Retail Strategy. “BackCountry is another option from Ram for customers looking to get into this growing part of the market without breaking the bank.”

2026 Ram 1500 BackCountry
The 2026 Ram 1500 BackCountry is a purpose-built off-road package that slots between the entry-level 1500 Warlock and premium 1500 Rebel. The comprehensive package builds on the popular Off-Road Group and Bed Utility Group with color-matched exterior trim, blacked-out details, unique interior upholstery and functional off-road accessories.

Offered on the Ram 1500 Big Horn 4x4 Crew Cab with the Level 1 or Level 2 Equipment Group, the BackCountry package is available with Ram’s legendary 5.7-liter HEMI V-8 eTorque or the efficient and powerful 3.0-liter S.O. Hurricane twin-turbo inline-six.

BackCountry package equipment:

• 1-inch suspension lift with heavy-duty shock absorbers
• Skid plates for the front underbody, power steering rack, transfer case and fuel tank
• Rear electronic locking differential (ELocker); functions as anti-spin when disengaged
• 32-inch off-road tires
• Satin Black 18-inch aluminum five-spoke wheels
• Front tow hooks
• Selec-Speed off‑road cruise control
• Contrasting black fender flares for added trail protection
• Body-color grille surround and accents
• Contrast lower body and bumpers painted in Diamond Black Crystal Pearl-Coat
• Satin Black BackCountry emblem on the tailgate and instrument panel
• Satin Black badging and lighting bezels
• Durable vinyl bucket seats with alloy printed mesh inserts
• MOLLE panel seatback storage system
• All-weather rubber floor mats

Other equipment and technology features come courtesy of the Level 1 or Level 2 Equipment Groups. The Level 1 Equipment Group brings notable interior upgrades, like heated front seats, a heated leather steering wheel, power adjustable pedals and second-row in-floor storage bins. On the outside, upgrades include automatic dimming side mirrors with power fold and heat, LED courtesy lamps and a rear power-sliding window with defrost.

Opting for the Level 2 Equipment Group adds a 7-inch instrument cluster display, 12-inch Uconnect 5 center touchscreen and configurable drive modes with Off-Road Info Pages. Additional content includes a 10-way power driver seat with lumbar, class-exclusive dual wireless charging pads, dual-zone climate control, a power tailgate-release and a 9-speaker amplified audio system.

Every 2026 model-year Ram is backed by America’s best full-size truck and van limited powertrain warranty of 10 years/100,000 miles, delivering on capability with peace of mind.

Availability and Pricing
Orders are now open for the 2026 Ram 1500 BackCountry, with pricing starting at $62,410, including the Big Horn Level 1 Equipment Group and destination.
 
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles: light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 chassis cab and ProMaster vans.

Ram light-duty and heavy-duty pickups offer products in the fastest growing segments within the pickup space, off-road and customized. Ram has introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 SRT TRX with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram offers the chassis cab line with features to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• Segment first: 1,000 lb.-ft of torque with Cummins turbo diesel
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
• Ram 1500 SRT TRX: Best off-road performance per dollar and the most powerful, production, street-legal, gas, half-ton pickup ever
• Ram ProMaster: The most cargo space available in any traditional full-size cargo van
• Ram Power Wagon: Most off-road-capable full-size pickup

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
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