Jeep® Cherokee Upland Concept

March 26, 2026 , Auburn Hills, Mich. -  The Jeep® Cherokee Upland concept showcases a more expressive, adventure-forward vision for the nameplate, one that blends modern design, functional imagination and the brand’s signature confidence into a midsize SUV package.

The Upland concept offers a creative interpretation of the nameplate’s design language, blending form, function and attitude into a more expressive vision of the Jeep brand’s hybrid 4x4. With a bolder stance, sharper character and rugged capability cues, it invites drivers to push beyond the pavement. Its exterior treatment amplifies presence and purpose with a more technical, planted, exploration-ready feel, while cohesive design touches throughout deliver a confident look that remains unmistakably Jeep.
 
Notable Exterior Modifications

• Custom off-road-spec front fascia
• Functional front and rear tow hooks
• Conceptual roof rack system
• 18-inch concept-designed wheels wrapped in aggressive 31.5-inch Falken, Wildpeak, all-terrain tires that reinforce the vehicle’s off-pavement presence

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

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