Ram Newsroom

Ram Launches Advertising Campaign Featuring Music From Artist Chris Stapleton

March 19, 2021 The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels. 

Jeep® Wrangler, Gladiator, Ram Pickups Remain Among Top 10 in Kelley Blue Book 2021 Best Resale Value Awards

March 2, 2021 This is the 11th consecutive year that the Jeep Wrangler has earned a spot on Kelley Blue Book’s Top 10 list celebrating retained resale value. Wrangler also continues to lead the off-road category, topping the Off-Road SUV segment for the third year in a row in 2021.

Ram Launches Final Phase of ‘Built to Serve’ Armed Forces-inspired Trucks

March 2, 2021 Ram Truck today announced the fifth and final installment of its Built to Serve edition trucks will open for orders this month with production slated for the second quarter of 2021.

2021 Ram 1500: The Only Pickup to Earn 2021 IIHS Top Safety Pick Rating

February 24, 2021 The 2021 Ram 1500 Crew Cab has earned a 2021 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). The rating applies to Ram 1500 Crew Cab models equipped with the Advanced Safety Group.

Winning Streak: Alfa Romeo, Chrysler, Ram and Jeep® Vehicles Repeat as Car and Driver Editors’ Choice; Ram 1500 TRX Debuts

February 23, 2021 A total of seven vehicles from the Alfa Romeo, Chrysler, Ram and Jeep® brands are among those selected by the editors of Car and Driver for the 2021 edition of the publication’s annual Editors’ Choice honors.

2021 Ram 1500 HFE EcoDiesel Earns Unsurpassed 33 MPG, Joins Most Powerful and Fuel-efficient Ram 1500 Lineup Ever

February 10, 2021 Ram Truck today announced that a new, more fuel-efficient model is joining its half-ton truck lineup, which already consists of the most fuel-efficient 4x4s and the quickest, fastest and most powerful pickup truck straight from the factory.

Ram 1500 TRX Named FOUR WHEELER '2021 Pickup Truck of the Year'

January 28, 2021 The 2021 Ram 1500 TRX – the quickest, fastest and most powerful mass-produced truck in the world – has been named FOUR WHEELER “2021 Pickup of the Year.” 

First 2021 Ram 1500 TRX Off the Production Line to be Auctioned by Barrett-Jackson for Charity on March 26

January 21, 2021 Ram will auction VIN 001 of the all-new 2021 Ram 1500 TRX – the quickest, fastest and most powerful truck ever – during the Barrett-Jackson Scottsdale Auction in March. The Ram 1500 TRX Launch Edition VIN 001 auction will take place on Friday, March 26 with the entire sale price benefitting the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families.

Ram Announces Start of Production for New 2021 Ram 1500 TRX

December 17, 2020 Ram announced today that production of the all-new 2021 Ram 1500 TRX has begun at the Sterling Heights Assembly Plant in Sterling Heights, Michigan. The first vehicle – VIN No. 001 – is a Ram 1500 TRX Launch Edition adorned in exclusive Anvil exterior paint that will be auctioned for charity.

Ram 1500 Crew Cab Earns 2020 IIHS Top Safety Pick Rating

December 11, 2020 The 2021 Ram 1500 Crew Cab has earned a 2020 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). The rating applies to Ram 1500 Crew Cab models equipped with available Pedestrian Automatic Emergency Braking technology and adaptive LED projector headlamps with high-beam assist. It marks the first such achievement by a pickup truck under a new, more stringent IIHS testing regimen.

Chrysler Pacifica, Ram 1500 Honored as 2021 Consumer Guide Automotive Best Buy Award Winners

December 2, 2020 Chrysler Pacifica and Ram 1500 are adding to their long-running streaks of Consumer Guide Automotive Best Buy Awards, with Pacifica taking home honors in the Minivan category for the fifth consecutive year, while Ram 1500 extended its dominance in the Large Pickup segment with a 13th consecutive award.

Three-peat: Ram Truck Brand Wins MotorTrend Truck of the Year Competition for Third Consecutive Year

December 2, 2020 MotorTrend has named the Ram 1500 TRX its 2021 Truck of the Year®. As voted on by the editors of the automotive publication, the Ram 1500 TRX’s win is the third in as many years for the brand with the Ram 1500 earning the 2019 title and Ram Heavy Duty taking top honors for 2020.

The Most Powerful Pickup Ever Returns: 2021 Ram Heavy Duty Offers Highest Available Gooseneck Towing Capacity

December 1, 2020 2021 Ram Heavy Duty is the most powerful, most capable pickup in the segment with a towing capacity of 37,100 lbs. with a gooseneck hitch and 1,075 lb.-ft. of torque. Ram once again redefines the phrase “you don’t even know it’s back there” when towing or hauling.

Ram Truck Brand Continues Holiday Tradition to Lead Parade Floats at 94th Annual Macy’s Thanksgiving Day Parade

November 24, 2020 The Ram Truck brand is participating in the one-of-a-kind holiday tradition as the Official Truck of the Macy’s Thanksgiving Day Parade for the sixth consecutive year. 

Ram Launches Fourth Phase of U.S. Armed Forces-inspired, Limited-edition ‘Built to Serve’ Trucks

November 24, 2020 Ram Truck today announced that orders for the fourth installment of “Built to Serve Edition” trucks will open next month with production slated for early 2021 at its Sterling Heights (Michigan) Assembly Plant.

2021 Ram 1500 Named to Car and Driver’s 10Best Vehicles for Third Consecutive Year

November 18, 2020 Car and Driver has named the 2021 Ram 1500 to its “10Best vehicles for 2021” list for the third consecutive year. Previous winners were invited to defend their crown and the new 2021 Ram 1500 TRX was also submitted for evaluation. The award applies to the entire Ram 1500 lineup, the only pickup truck to secure a spot on this year’s list.

U.S. News & World Report Names Ram Truck Best Truck Brand for Second Consecutive Year

November 17, 2020 U.S. News & World Report has named Ram the Best Truck Brand for 2021. This is the second consecutive year that Ram has earned the Best Truck Brand title. The Best Vehicle Brand awards, evaluating 34 brands, recognizes industry-wide excellence for cars, SUVs, trucks and luxury vehicles.

2021 Ram Power Wagon 75th Anniversary Edition – First Mass-production 4x4 Pickup Truck Celebrates 75 Years of Service

November 9, 2020 Ahead of Nov. 11 Veterans Day observances, Ram is commemorating the 75th anniversary of Power Wagon with a special acknowledgment of Power Wagon’s heritage, which stretches back to World War II. The 2021 Ram Power Wagon 75th Anniversary Edition is loaded with unique features and celebrates the rich history of the most iconic model in the heavy-duty pickup segment.

Ram Launches 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition

October 5, 2020 Ram today is commemorating the pinnacle of southwestern luxury by unveiling the new 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition pickup truck. The Ram 1500 Limited Longhorn 10th Anniversary Edition joins the lineup and raises the world’s benchmark again for upscale pickup trucks.

Employee-developed Know & Go Mobile App Debuts on 2021 Ram 1500 TRX

September 22, 2020 Ram Truck today announced the 2021 Ram 1500 TRX will be the first FCA vehicle to feature the new Know & Go mobile app. The app, pitched by a group of FCA employees during the Company’s first-ever Pitch Night and later developed by them, features an immersive experience for customers who want to learn more about their vehicles.

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