Fiat Newsroom

The FIAT Brand Displays Custom Fiat 500e and Fiat 500X at Los Angeles Auto Show

November 19, 2015 As part of the FCA US LLC support of “Star Wars: The Force Awakens,” opening December 18, the FIAT brand will display a custom-painted Fiat 500e stormtrooper. A custom-wrapped DVF (Diane von Furstenberg) Fiat 500X will also be on display during the LA Auto Show.

All-new 2017 Fiat 124 Spider Revives Legendary Nameplate With Iconic Italian Styling and Dynamic Driving Experience

November 18, 2015 The all-new 2017 Fiat 124 Spider revives the storied nameplate, bringing its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic Italian design.

All-New 2016 Fiat 500X Named Top Safety Pick+ by IIHS

October 6, 2015 The Insurance Institute for Highway Safety (IIHS) today named the all-new 2016 Fiat 500X small crossover a 2015 Top Safety Pick+, its highest rating.

FIAT Brand Stands for Discovery Through Passionate Self-expression

August 31, 2015 The FIAT brand encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.

Dodge Challenger, Charger and Fiat 500 Lead Segments in 2015 J.D. Power APEAL Study™

July 22, 2015 FCA US LLC vehicles led three segments in J.D. Power’s 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study™. Dodge Challenger, Charger and Fiat 500 lead the Midsize Sporty Car, Large Car and City Car segments respectively.

The FIAT Brand Returns to Vans US Open of Surfing for Third Year

July 21, 2015 FIAT Brand North America is teaming up with Vans US Open of Surfing for the third year, July 25 - August 2 in Huntington Beach, California. As part of the activation, the FIAT brand will display a stand that allows attendees to interact with the full FIAT portfolio, including the all-new 2016 Fiat 500X crossover, the high-performance Fiat 500 Abarth Cabrio, the four-door 500L Urbana Trekking model, the Fiat 500 1957 edition and the all-electric Fiat 500e.

FCA US Ranks Highest Overall in Strategic Vision’s 20th Annual Total Quality Index™

July 17, 2015 FCA US LLC ranks highest among all automakers in Strategic Vision’s 20th annual Total Quality Index™. Six 2015 FCA US vehicles won their respective segments for total quality: Dodge Challenger, Dodge Charger, Dodge Durango, Jeep® Wrangler Unlimited, Fiat 500 and Fiat 500e.

Mopar Announces Accessory Pricing for the All-new 2016 Fiat 500X

June 11, 2015 The all-new 2016 Fiat 500X provides plenty of opportunities for owners to customize the compact crossover, but an assist from Mopar is taking personalization possibilities to the “X-treme.” FCA US service, parts and customer-care brand will offer more than 100 Mopar accessories to personalize the latest addition to the FIAT lineup in North America.

FCA US and FIAT Brand Paint the Motor City ... Rainbow!

June 5, 2015 Each year, during the first weekend in June, Detroit is blanketed in the colors of red, orange, yellow, green, blue and purple, celebrating lesbian, gay, bisexual, and transgender (LGBT) culture at Motor City Pride. The two-day festival, complete with a parade, is the largest LGBT gathering in Michigan.

Jones Soda Co. and the FIAT Brand Announce the 3rd Annual "Jonesin' for a Fiat 500X" Summer Photo Contest

June 3, 2015 Jones Soda Co., a leader in the premium soda category and known for its unique flavors and branding, and the FIAT brand today announced the return for a third year in a row of the "Jonesin' for a Fiat 500X" summer photo contest.

FIAT Introduces New Fiat 500 1957 Edition Cabrio

April 13, 2015 Just in time for the spring and summer top-down driving season, the FIAT brand today introduced the new Fiat 500 1957 Edition Cabrio.

FIAT Brand Announces Kick-Off of 2015 Abarth Track Experience

February 6, 2015 The 2015 Abarth Track Experience begins this month, giving Fiat 500 Abarth owners the opportunity to develop their driving skills in a one-day performance adventure.

Customers Can Now Configure Their All-new Fiat 500X Crossover, Starting at $20,000 MSRP

February 1, 2015 On the heels of the FIAT brand’s return to Super Bowl advertising, FIAT fans can now configure the 2016 Fiat 500X at www.fiatusa.com. Pricing for the all-new crossover, which will arrive in the U.S. market in the second quarter of 2015, starts at $20,000 MSRP.

FCA US Uses Television’s Biggest Stage – Super Bowl XLIX – to Celebrate Two Significant Brand Events: Global Launch of Newest FIAT and Dodge Brand’s 100th Anniversary Milestone

February 1, 2015 The global launch of FIAT brand’s newest vehicle, the all-new 2016 Fiat 500X crossover, and Dodge brand’s 100th anniversary, the only American Fiat Chrysler Automobiles N.V. brand to achieve this major milestone, were celebrated in the first two of three videos FCA US LLC aired in tonight’s Super Bowl XLIX telecast.

MSC Cruises Gives Away Ultimate Holiday Gift

December 15, 2014 Just in time for the holidays, during a ceremony on Saturday, Dec. 13,  MSC Cruises awarded winners of the FIAT giveaway sweepstakes – one lucky guest and one lucky travel agent – their brand new Fiat 500c Pop, with a retail value of more than $21,000.

Fiat Brand and Chrysler Group’s California Business Center Team up With Motor4Toys and Local Car Community to Bring Holiday Cheer to Underprivileged Kids

December 5, 2014 Fiat brand and Chrysler Group’s California Business Center are helping to deliver a little holiday cheer for underprivileged children in Southern California as the presenting sponsor of the Motor4Toys Charity Car Show and Toy Drive. The event, now in its 11th year, takes place as part of Supercar Sunday, a weekly gathering of automotive enthusiasts in Woodland Hills, California.

FIAT Brand Continues to Expand With All-new Fiat 500X

November 20, 2014 The all-new 2016 Fiat 500X is the latest addition to the FIAT lineup in North America, providing authentic Italian design and engaging driving dynamics synonymous with the FIAT brand.

FIAT Brand North America and Vans Expand Partnership

November 12, 2014 FIAT Brand North America and Vans are expanding their partnership this year to include activities during the Vans Triple Crown of Surfing in Hawaii and the Los Angeles Auto Show this November.

FIAT Brand to Introduce Two Special Edition Vehicles at Miami International Auto Show

November 7, 2014 The FIAT brand continues to showcase the multiple personalities of the FIAT lineup with two special edition models that will debut this month at the 2014 Miami International Auto Show: the Fiat 500 Ribelle and the Fiat 500L Urbana Trekking.

2015 Fiat 500e Arrives in Oregon

September 23, 2014 The fully electric Fiat 500e is now available as a 2015 model year at FIAT studios in California and Oregon for $199 a month for 36 months with $999 due at signing. Sales of the Fiat 500e expanded to Oregon earlier this year. 

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