Journalists must be registered with the site to receive email alerts and to download high-resolution photos.
Don't have an account? Click here to register
September 1, 2014 The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement.
August 19, 2014 With the addition of three new stops on the 2014 schedule, Fiat 500 Abarth owners will now have more opportunities to develop their driving skills in the one-day Abarth Track Experience.
July 26, 2014 At the Vans US Open of Surfing in Huntington Beach, Calif., the FIAT brand will debut a Fiat 500L-Vans design concept. Details from Vans original hi-top shoe are echoed throughout the vehicle, including vintage palm-patterned canvas, Vans logo stickers on the instrument panel and Vans Waffle Sole on the pedals and in storage bins.
July 22, 2014 FIAT Brand North America will once again team up with the Vans US Open of Surfing this July 26-Aug. 3 in Huntington Beach, Calif. Attendees can interact with the full FIAT portfolio, including the high-performance Fiat 500 Abarth Cabrio, the four-door 500L Trekking and the all-electric Fiat 500e.
July 9, 2014 FIAT Brand North America has launched a web series titled “Neighbors” in conjunction with the comedy video website Funny Or Die. The web series features five webisodes showcasing the 2014 Fiat 500L as it follows the adventures (or misadventures) of a suburban American couple as they interact with their new Italian neighbors.
June 23, 2014 The high-performance 2015 Fiat 500 Abarth and Abarth Cabrio, now offering an optional six-speed automatic transmission, begins production today at Toluca Assembly Plant in Toluca, Mexico.
June 18, 2014 The FIAT brand will once again partner with one of Instagram’s first and most-active creator communities, #JJ, to commission its founder and a top photographer to embark on a photo-documented open-road adventure in the new Fiat 500L. The road trip will begin June 18, 2014, in Seattle and will make stops in Portland, San Francisco and finally Los Angeles on June 23, 2014.
June 12, 2014 The FIAT brand launched a first-of-its kind on-air campaign this week featuring :15-second GIFs as part of creative designed for both television and online. The “Endless Fun” campaign kicked off June 10 across cable television with four commercials, which can be viewed on the FIAT brand’s Tumblr page, and a :30 second online version can be viewed on the brand’s YouTube site. The music featured in the creative is "Biggie Bounce" by DJ Diplo.
June 4, 2014 Jones Soda Co. (JSDA), a leader in the premium soda category and known for its unique flavors and branding, and the FIAT brand today announced the return of its "Jonesin' for a Fiat 500" summer photo contest.
May 5, 2014 Leading up to the May 16, 2014, release of Warner Bros. Pictures' and Legendary Pictures' hugely anticipated epic action adventure "Godzilla," FIAT Brand North America launches a new commercial across television on Monday, May 5. The 30-second spot features Godzilla rampaging through an American city, targeting anyone driving a FIAT vehicle.
April 7, 2014 The 2015 Fiat 500 vehicle lineup, to be showcased at the 2014 New York International Auto Show, will include a number of interior enhancements for increased driver convenience and ease of use, including an advanced instrument panel with a 7-inch high-definition TFT (Thin Film Transistor) cluster display.
April 7, 2014 The high-performance 2015 Fiat 500 Abarth and Abarth Cabrio, to be showcased at the 2014 New York International Auto Show, will be available with an optional six-speed automatic transmission, helping to broaden the customer base for the high-performance version of the Fiat 500.
March 20, 2014 FIAT of Austin, the sales leader since the FIAT brand was reintroduced to the U.S. market in 2011, has moved to bigger and better quarters. The new FIAT studio is throwing a grand opening celebration today featuring a special reveal of four artist-painted FIAT models.
March 12, 2014 Got someplace to go? Five participating Loews Hotels will get guests where they’re headed in style, safety and comfort thanks to a new partnership with the FIAT brand. The first-of-its-kind collaboration for the New York-based hotel group and the Italian automaker will bring chauffeured service to guests in all-new 2014 Fiat 500L vehicles at five Loews addresses across North America starting this week.
March 7, 2014 Italian car and design fans looking for a taste of the historic Cinquecento won’t have to wait much longer. Today, the FIAT brand opened orders for the 2014 Fiat 500 1957 Edition, arriving in FIAT studios nationwide in late spring. Pricing for this well-equipped, limited-production model starts at $20,400 U.S. MSRP, just $1,900 more than a base Fiat 500 Lounge.
February 13, 2014 The 2014 Abarth Track Experience kicks off this month, giving Fiat 500 Abarth owners the opportunity to develop their driving skills in a one-day performance adventure.
February 12, 2014 FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thurs., Feb. 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”
December 17, 2013 Looking for a last-minute holiday gift? Shop now at any of Chrysler Group LLC’s brand websites for hot holiday deals that serve as perfect presents for the Chrysler, Jeep®, Dodge, Ram, FIAT, SRT or Mopar enthusiast in your life. Shoppers may use the promo code “HOLIDAY13R” to receive free standard shipping on all orders until Dec. 31.
November 27, 2013 Commissioned by the FIAT brand, noted Italian artist Nicola Verlato completed the “Fiat 500L Italian Masterpiece,” using the ceiling of the all-new 2014 Fiat 500L as his canvas, during the 2013 Los Angeles Auto Show.
November 19, 2013 The dazzling MSC Divina made cruise history this morning, when it was escorted into PortMiami by a fleet of high-powered FIAT personal watercraft. With today’s arrival, MSC Divina becomes the first MSC Cruises ship to sail year-round from North America.
2025 Fiat 500e
2024 Fiat 500e
Fiat Concepts
By using this website, you consent to our use of cookies as described in our privacy policy and terms of service.
All photography and images on this site are for editorial use only by accredited journalists. The use of these materials for advertising, marketing or any other commercial or personal use is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.