Fiat Newsroom

The Fiat 500 Continues to Make Waves

July 21, 2013 Three specially constructed Fiat 500 models built on top of high-powered personal watercraft entertained the audience during the 2013 Vans U.S. Open of Surfing in Huntington Beach, Calif. A Fiat 500 in Rame (orange), Fiat 500 Cabrio in Bianco Perla (pearl white) and a Fiat 500 Abarth in Rosso (red) glided across the surface of the Pacific, entertaining thousands of surf fans during the competition’s opening day. The FIAT brand has built some extra watercraft, including a version of the all-new Fiat 500L, so stay tuned. The Italians keep on coming.

From East to West, the Italians Continue to Arrive; All-new 2014 Fiat 500L Arrives at the Port of San Diego

July 18, 2013 The FIAT brand is expanding the ports of entry for the introduction of the all-new 2014 Fiat 500L. The first Fiat 500L models arrived to America one month ago via the port of Baltimore, and now the Italian brand is adding the National City Port of San Diego, Calif., as another entry point into the American market.

The FIAT Brand Participates in the 2013 MONOPOLY® Game at McDonald’s

July 17, 2013 The MONOPOLY® Game at McDonald’s® is set to return this summer, and for the second year the FIAT brand is participating in the event. The FIAT brand is offering game players a chance to win one of three different Fiat 500 models including the all-new Fiat 500L, 500 Hatchback, and 500 Cabrio.

The FIAT Brand Catches a Wave on Vans U.S. Open of Surfing

July 16, 2013 FIAT Brand North America will team up with the Vans U.S. Open of Surfing this July 20-28 in Huntington Beach, California. As one of the event sponsors, the FIAT brand will celebrate the recent launch of the all-new, all-electric Fiat 500e in California, in addition to showcasing the high-performance Fiat 500 Abarth Cabrio and the all-new Fiat 500L and 500L Trekking models.

All-new 2013 Fiat 500e Awarded Northwest Automotive Press Association's First-ever 'Top Electric Vehicle' Pick

July 11, 2013 Congregating in the nation's largest concentration of charging stations per capita, the Northwest Automotive Press Association (NWAPA) voted the all-new 2013 Fiat 500e their "Top Electric Vehicle" at the first annual "Drive Revolution" green-car event in Portland.

FIAT Brand to Debut “Body Paint” Print Ad in ESPN The Magazine’s Annual Body Issue

July 9, 2013 FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features over a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio.

Find Your Eco-Partner at EnvironmentallySexy.com

June 19, 2013 Does your planet-saving sexiness keep you from finding true love? Are you hot, eco-friendly and love to take charge? If you answered yes, the FIAT brand has the perfect mate waiting for you.

2013 Dodge Dart and 2013 Fiat 500 Named to the ‘10 Coolest New Cars Under $18,000’ List by Kelley Blue Book’s KBB.com

June 19, 2013 Kelley Blue Book’s KBB.com named the Chrysler Group’s 2013 Dodge Dart and 2013 Fiat 500 as picks for this year’s “10 Coolest New Cars Under $18,000.” The Dodge Dart has a spot on KBB.com’s list of the “10 Coolest New Cars Under $18,000” for the second consecutive year.

All-new 2014 Fiat 500L Expands the FIAT Brand’s Product Lineup and its Commitment to Innovative and Value-loaded Italian Cars

June 16, 2013 Expanding on the style, efficiency and driving enjoyment that has made the Fiat 500 an icon for nearly 57 years, the all-new 2014 Fiat 500L expands the Cinquecento’s appeal by offering 42 percent more interior space with comfortable seating for five, engaging driving dynamics and a 160-horsepower 1.4-liter MultiAir Turbo engine with two fuel-saving, six-speed transmissions. All this comfort and technology is wrapped in contemporary Italian design with a starting U.S. Manufacturer’s Suggested Retail Price of $19,100.

Successful Fiat 500 by Gucci Edition Returns to America

June 10, 2013 The Fiat 500 and 500c by Gucci Edition, the perfect combination of Italian craftsmanship and style in a small car, bring two of Italy's most respected brands together for an encore. The new limited-edition 2013 Fiat 500 and 500c Gucci Edition models will return to America with a new discrete appearance inside and out while continuing to meet the popularity and market demand of the previous edition.

FIAT Brand Wins “Best Small Convertible” at SAMA Convertible Awards for Third Consecutive Year, 2013 Chrysler 200 Convertible named “Best Full-size Convertible”

June 6, 2013 The Fiat 500 Abarth Cabrio was recognized as the “Best Small Convertible” during the third annual “Topless in Miami” Convertible Awards on Thursday, June 6, by the Southern Automotive Media Association (SAMA). It is the third time that the FIAT brand has been awarded this honor. The Fiat 500c by Gucci Edition won in 2012, as did the Fiat 500 Cabrio during the inaugural event in 2011.

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