Ads & Collabs Newsroom

Dodge Brand's "Wisdom" a Viral Sensation

April 17, 2014 The Dodge brand is celebrating its 100th anniversary with a new video starring centenarians, which debuted yesterday (Thursday, 4/16) during the New York International Auto Show. The video has quickly become a viral hit, amassing more than 4,444,714 views in less than 24 hours.

Ram Truck Brand Continues its Commitment to American Farm Families

April 4, 2014 The Ram Truck brand extends its support of America’s farming industry with “The Next Crop Project,” a celebration of and investment in the “next crop” of farmers and future leaders in the agriculture industry.

The Chrysler Group Awards $45,000 Toward New Vehicle to One Lucky Consumer

February 24, 2014 The Chrysler Group recently concluded its 2013 National Sweepstakes, announcing Lofton Tanner Harmon from Saint George, Utah, as the winner of a $45,000 credit to be used toward any Chrysler Group vehicle from the Chrysler, Jeep®, Dodge, Ram and FIAT brands. Harmon is one of over 945,000 people to enter the nationwide sweepstakes in 2013.

Latin Music Superstar Juanes Shines Light on 2014 Ram 1500 in Latest Spanish-language Commercial

February 20, 2014 The Ram Truck brand and Grammy-winning Latin Rock musician Juanes introduce the latest commercial in their extended partnership on the “A Todo, Con Todo” (“To Everything, with Everything”) Spanish-language advertising campaign.

Chrysler Brand’s “America’s Import” Commercial Featuring Bob Dylan Claims #1 Automotive Spot in 2014 Annual YouTube Ad Blitz Poll

February 15, 2014 For the fourth consecutive year, one of the Chrysler Group’s commercials debuting during the Super Bowl ranked as the #1 automotive commercial by viewers in the 2014 annual YouTube Ad Blitz contest.  The Chrysler brand’s two-minute “America’s Import,” featuring legendary American musician/singer/songwriter Bob Dylan – who in a collaborative first for the artist – not only appeared in the commercial and provided one of his tracks, “Things Have Changed,” but also narrated the apologue that celebrates "America's Import."

The FIAT Brand to Debut New Fiat 500L Global Advertising Campaign “Mirage” Featuring Sean “Diddy” Combs

February 12, 2014 FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thurs., Feb. 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”

Chrysler and Jeep® Brands Air Videos “America’s Import” and “Restlessness” During Super Bowl XLVIII

February 2, 2014 Today, the Chrysler and Jeep® brands each introduced new commercials during Super Bowl XLVIII. The commercials appeared during halftime (Jeep brand) and third quarter (Chrysler brand) of the game.

Maserati Debuts the All-new Ghibli in Super Bowl XLVIII

February 2, 2014 Maserati, one of the world’s most respected luxury automotive brands, continues to celebrate the North American roll out of the all-new Ghibli with a 90-second broadcast spot titled “Strike” during the first quarter of America’s most anticipated football game.

Fiat Chrysler Automobiles to Debut Three Commercials During Super Bowl XLVIII

January 31, 2014 Fiat Chrysler Automobiles will debut three commercials during this Sunday’s (2/2) Super Bowl XLVIII. The first spot will debut during the first commercial break in the 1st quarter; the second will premiere during halftime; and the third will debut in the last commercial break of the 3rd quarter.

Ram Truck to Launch Extended Ode to Farmers

January 30, 2014 Ram Truck's "Year of the Farmer" campaign continues to recognize the hard working men and women that live the American farming way of life with a new online edition of the video that launched the multi-element program nearly 12 months ago. Ram has released an extend version of the brand’s acclaimed “Farmer” tribute, featuring the complete “So God Made A Farmer” FFA speech given by legendary radio broader Paul Harvey in 1978 and additional farm imagery.

Jeep® Brand and NBCUniversal Launch Strategic Cross-Portfolio Partnership With “Cherokee Effect”

December 5, 2013 The Jeep® brand and NBCUniversal today announced a cross-portfolio, multiplatform partnership supporting Jeep’s “Cherokee Effect,” a marketing initiative integrating various NBCUniversal talent in custom advertising vignettes featuring the all-new 2014 Jeep Cherokee.

Ram Truck Brand Continues Partnership with Latin Music Superstar Juanes with New Spanish-language Commercials for 2014 Ram 1500

November 14, 2013 Celebrated Latin musician Juanes and the Ram Truck brand continue their partnership in the “A Todo, Con Todo” (“To Everything, With Everything”) Spanish-language advertising campaign with original spots promoting the new 2014 Ram light-duty truck.

“Built Free” Marketing Campaign Unveiled To Launch Return Of Renowned Cherokee To The Jeep Brand Line-Up

October 28, 2013 The Jeep® brand will debut its “Built Free” marketing and advertising campaign on Monday, October 28, to herald the return of the renowned Cherokee to the Jeep vehicle lineup for the 2014 model year. The campaign will launch in the U.S. with a :60-second commercial running across national broadcast and cable television, and includes in-theater, print, digital, social and experiential extensions.

Chrysler Brand Creates Powerful ‘Road to Greatness’ Commercial That Reminds Us Integrity Still Matters

October 11, 2013 The Chrysler brand launched a new television commercial, titled “Road to Greatness,” which will air during Major League Baseball’s upcoming American and National League Championship Series, as well as the World Series. The spot features Miguel Cabrera, MLB’s first Triple Crown winner in over 40 years and the reigning American League Most Valuable Player.

The FIAT Brand Catches a Wave on Vans U.S. Open of Surfing

July 16, 2013 FIAT Brand North America will team up with the Vans U.S. Open of Surfing this July 20-28 in Huntington Beach, California. As one of the event sponsors, the FIAT brand will celebrate the recent launch of the all-new, all-electric Fiat 500e in California, in addition to showcasing the high-performance Fiat 500 Abarth Cabrio and the all-new Fiat 500L and 500L Trekking models.

Dodge Brand Targets Multicultural Millennials With Ad Campaign for All-new Dodge Dart Featuring International Music Superstar Pitbull

July 9, 2013 The Dodge brand is targeting multicultural millennials with a Spanish/English ad campaign for the 2013 Dodge Dart, featuring global music sensation Pitbull. The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.

FIAT Brand to Debut “Body Paint” Print Ad in ESPN The Magazine’s Annual Body Issue

July 9, 2013 FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features over a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio.

Chrysler Group’s SRT (Street & Racing Technology) Brand Debuts First-ever Advertising Campaign

June 12, 2013 The SRT (Street & Racing Technology) Brand is debuting its first-ever advertising campaign this summer to celebrate the legacy of its world-class performance vehicles: The Charger, Challenger, Viper, Grand Cherokee and 300. The “Body and Soul” campaign launched on Saturday, June 8, with 30-, 60- and 90-second spots across cable television, and continues throughout summer.

Ram Truck Brand and Warner Bros. Pictures Team up for ‘Man of Steel,’ Opening in Theaters June 14

June 4, 2013 The Ram Truck brand and Warner Bros. launched a new co-branded commercial for the Ram 1500, Motor Trend magazine’s 2013 Truck of the Year, as part of a partnership promoting Warner Bros. Pictures’ and Legendary Pictures’ “Man of Steel,” the highly anticipated summer action adventure movie in theaters June 14.

Dodge Brand Launches New TV Commercial and Social Gaming Sweepstakes in Conjunction with Syfy and Trion Worlds ‘Defiance’ Partnership

May 19, 2013 The Dodge brand is extending its partnership with Syfy and Trion Worlds on the “Defiance” television show and online video game with a new television commercial and social gaming sweepstakes.
 

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