Grand Cherokee Newsroom

Jeep® Brand Advertising Campaign Comes to Life as Chrysler Group LLC Headquarter’s Building is Wrapped With Tagline and the All-new 2011 Jeep Grand Cherokee

June 20, 2010 When the Jeep® Brand revealed their new advertising spot and tagline for the all-new 2011 Jeep Grand Cherokee, reflecting the return of American craftsmanship, quality and personal pride, it resonated throughout the company as it represented a new way of thinking and operating. In fact, the new advertising spot made such an impact with consumers on the company’s social media sites and blogs, the Jeep brand now proudly displays it along with a huge image of the Jeep Grand Cherokee on the front of the Chrysler Group Headquarters.

All-new 2011 Jeep® Grand Cherokee Inventor of the SUV Hits the Sweet Spot of Real-world Capability and On-road Refinement

June 20, 2010 Nearly two decades ago, Jeep invented the premium sport-utility vehicle (SUV) segment with the introduction of the Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the formula and hits the sweet spot of Jeep 4x4 capability and on-road refinement with the all-new 2011 Jeep Grand Cherokee.

All-new 2011 Jeep® Grand Cherokee Advertising Debuts; Celebrates the Return to True American Craftsmanship

June 9, 2010 The all-new 2011 Jeep® Grand Cherokee is a symbol of the new Chrysler Group and the first all-new vehicle to come during the alliance with Fiat SpA. The first advertising spot for the Jeep Grand Cherokee, scheduled to air Friday, June 11, takes viewers through a time when America was known for craftsmanship, quality and personal pride – something that has been missing in this country and the automotive industry, until now.

All-new 2011 Jeep® Grand Cherokee Earns ‘Top Safety Pick’ From the Insurance Institute for Highway Safety

June 1, 2010 Chrysler Group LLC announced today that the all-new 2011 Jeep® Grand Cherokee has received a Top Safety Pick award by the Insurance Institute for Highway Safety (IIHS) – the highest rating the organization bestows.

Chrysler Group LLC Celebrates Production Launch of All-new 2011 Jeep® Grand Cherokee at Detroit Plant; Announces Second Shift

May 20, 2010 Chrysler Group LLC celebrated the launch of production of the all-new 2011 Jeep® Grand Cherokee at an event today at the Jefferson North (Detroit) Assembly Plant (JNAP). Chrysler Group also announced that it will add a second shift of production with 1,080 employees.

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