500 / 500c (cabrio) Newsroom

FIAT Brand Launches First-of-its-Kind Television Campaign with “Endless Fun” GIF Commercials

June 12, 2014 The FIAT brand launched a first-of-its kind on-air campaign this week featuring :15-second GIFs as part of creative designed for both television and online. The “Endless Fun” campaign kicked off June 10 across cable television with four commercials, which can be viewed on the FIAT brand’s Tumblr page, and a :30 second online version can be viewed on the brand’s YouTube site. The music featured in the creative is "Biggie Bounce" by DJ Diplo.

2015 Fiat 500 Lineup Now Features Innovative Instrument Panel With New 7-inch High-Definition Display

April 7, 2014 The 2015 Fiat 500 vehicle lineup, to be showcased at the 2014 New York International Auto Show, will include a number of interior enhancements for increased driver convenience and ease of use, including an advanced instrument panel with a 7-inch high-definition TFT (Thin Film Transistor) cluster display.

Loews Hotels & Resorts Revs Up Partnership with the FIAT Brand Offering Four-Wheeled Convenience at Select Properties

March 12, 2014 Got someplace to go? Five participating Loews Hotels will get guests where they’re headed in style, safety and comfort thanks to a new partnership with the FIAT brand. The first-of-its-kind collaboration for the New York-based hotel group and the Italian automaker will bring chauffeured service to guests in all-new 2014 Fiat 500L vehicles at five Loews addresses across North America starting this week.

New Fiat 500 1957 Edition Arriving Soon in FIAT Studios

March 7, 2014 Italian car and design fans looking for a taste of the historic Cinquecento won’t have to wait much longer. Today, the FIAT brand opened orders for the 2014 Fiat 500 1957 Edition, arriving in FIAT studios nationwide in late spring. Pricing for this well-equipped, limited-production model starts at $20,400 U.S. MSRP, just $1,900 more than a base Fiat 500 Lounge.

Chrysler Group Wins Five Polk Automotive Loyalty Awards

January 15, 2014 The Chrysler Group starts off the 2014 calendar year by winning five Polk Automotive Loyalty Awards, presented by IHS Automotive. The Chrysler Town & Country won its 13th consecutive Loyalty Award taking the Non-Luxury Mid-size Van category, extending its own record of consecutive wins. The Jeep Grand Cherokee won its fifth award in the Non-Luxury Mid-size SUV category and the Dodge Challenger took Non-Luxury Sport Mid-size Car honors for the third time. Jeep Wrangler nabbed the Non-Luxury Compact SUV award and the Fiat 500 won the Non-Luxury Traditional Subcompact Car category, both winning their first Polk Loyalty Awards.

MSC Divina Completes Maiden Voyage to Miami in True Diva Style Welcomed by Fiat 500 Personal Watercraft

November 19, 2013 The dazzling MSC Divina made cruise history this morning, when it was escorted into PortMiami by a fleet of high-powered FIAT personal watercraft. With today’s arrival, MSC Divina becomes the first MSC Cruises ship to sail year-round from North America.

New 2014 Fiat 500 “1957 Edition” Highlights 57 Years of the Legendary Icon

November 14, 2013 Celebrating the 57th anniversary of the original 1957 "Nuova" Cinquecento (New 500), the new 2014 Fiat 500 "1957 Edition" combines iconic Italian design with engaging driving dynamics and vintage styling appointments – all for a limited-edition model enthusiasts are sure to love.

Consumers Digest Names Seven Chrysler Group Vehicles ‘Best Buys’ for 2014

November 1, 2013 Seven Chrysler Group vehicles, representing each vehicle brand, have earned a spot on Consumers Digest’s list of 2014 Best Buys. Vehicles chosen as “Best Buys” deliver the most value for the money in their respective segments; value is determined by purchase price and ownership costs as well as comfort, performance and utility among other factors, according to Consumers Digest.

2014 Fiat 500 Models Offer a Unique Combination of Italian Style, Efficiency and Engaging Driving Dynamics at an Incredible Value

August 31, 2013 Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology have been hallmark attributes for the Fiat 500 (Cinquecento) – making it a timeless icon for more than 50 years.

 The FIAT Brand Partners with Condé Nast for the Limited-edition Fiat 500c GQ Edition

August 15, 2013  Surrounded by some of the most influential Italian automotive designs, Concorso Italiano provided the perfect setting for the FIAT brand to debut its latest Cinquecento (500) cabrio model: the powerful yet tailored 2014 Fiat 500c GQ Edition. GQ’s style leadership of the modern man inspired the FIAT brand to create a new Fiat 500 variant that continues the brand’s tradition of fashionable, limited-production lifestyle cars for the discerning customer.

A “Naughty” Fiat 500 to Debut at Concorso Italiano

August 12, 2013 In Italian, “Cattiva” can describe a person or situation that is naughty yet cool. With that inspiration in mind, FIAT designers developed a standout, factory-customized Cinquecento with a “blacked out” look and an aggressive demeanor: the Fiat 500 Cattiva.

The Fiat 500 Continues to Make Waves

July 21, 2013 Three specially constructed Fiat 500 models built on top of high-powered personal watercraft entertained the audience during the 2013 Vans U.S. Open of Surfing in Huntington Beach, Calif. A Fiat 500 in Rame (orange), Fiat 500 Cabrio in Bianco Perla (pearl white) and a Fiat 500 Abarth in Rosso (red) glided across the surface of the Pacific, entertaining thousands of surf fans during the competition’s opening day. The FIAT brand has built some extra watercraft, including a version of the all-new Fiat 500L, so stay tuned. The Italians keep on coming.

2013 Dodge Dart and 2013 Fiat 500 Named to the ‘10 Coolest New Cars Under $18,000’ List by Kelley Blue Book’s KBB.com

June 19, 2013 Kelley Blue Book’s KBB.com named the Chrysler Group’s 2013 Dodge Dart and 2013 Fiat 500 as picks for this year’s “10 Coolest New Cars Under $18,000.” The Dodge Dart has a spot on KBB.com’s list of the “10 Coolest New Cars Under $18,000” for the second consecutive year.

Successful Fiat 500 by Gucci Edition Returns to America

June 10, 2013 The Fiat 500 and 500c by Gucci Edition, the perfect combination of Italian craftsmanship and style in a small car, bring two of Italy's most respected brands together for an encore. The new limited-edition 2013 Fiat 500 and 500c Gucci Edition models will return to America with a new discrete appearance inside and out while continuing to meet the popularity and market demand of the previous edition.

Twelve Chrysler Group Models Earn IIHS Top Safety Pick Honors

December 19, 2012 For the second consecutive year, 12 Chrysler Group models have made the Insurance Institute of Highway Safety’s annual list of Top Safety Picks. Two – the Dodge Avenger and Chrysler 200 mid-size sedans – earned the new IIHS Top Safety Pick+ award.

One-millionth Fiat 500 Rolls Off the Production Line

November 18, 2012 The one-millionth Fiat 500 has rolled off the Fiat Auto Poland production line. Since its re-launch in 2007, the iconic Cinquecento (500) has been sold in more than 100 countries around the world – from Italy to Brazil, South Africa to Japan, and the United States to the Middle East – while also being produced in Toluca, Mexico, since 2011.

Amplified for 2013, Fiat 500 Lineup Now Delivers Up To 34 Percent More Power, 40 mpg Highway Fuel Efficiency and Beats Audio for Studio-quality Sound

August 31, 2012 Beautiful Italian styling combined with timeless functionality, efficient design and innovative technology have been hallmark attributes for the Fiat 500 (Cinquecento) – making it a timeless icon for more than 50 years. And the legendary Cinquecento marks a new chapter in 2013, as the Fiat 500 and 500 Cabrio (500c) lineup have been amplified with the addition of the new Fiat 500 Turbo, delivering 34 percent more power in a more athletically styled package, and the Fiat 500’s innovative MultiAir engine now delivering up to 40 mpg highway for even more efficiency and value.

Fiat 500 Driver Jonathan Start Carries Point Lead into 2012 Season Finale Weekend

August 22, 2012 The 2012 season championship is on the line this weekend at Sonoma, Calif., in the World Challenge Touring Car B-spec series. Michigan-native Jonathan Start is looking to wrap up the B-spec title at the California road course in the No. 00 Fiat 500.

New 2013 Fiat 500 Turbo: a New Flavor Hits the Sweet Spot in the Cinquecento Line-up

August 16, 2012 At the Concorso Italiano – one of the largest gatherings of Italian vehicles in North America – the FIAT Brand introduced the new 2013 Fiat 500 Turbo, touting a 135-horsepower 1.4-liter MultiAir® Turbo engine, sport-tuned suspension, track-proven brakes, dynamic exterior design and sport-styled interior. The new Fiat 500 Turbo answers the call for enthusiasts who are drawn to the Italian style of the Fiat 500 but want more power and performance for their daily drive.

Fiat 500 Product Portfolio Makes Its Way to the U.S. in New Broadcast Commercial

July 15, 2012 The FIAT brand is depicting the tale of its arrival to the U.S. market with a new commercial that features vehicles joyously cliff-diving and leaping into the sea as they make their way from Italy to the U.S. The new commercial, “Immigrants” features the Fiat 500 product portfolio and debuts tonight on various broadcast and cable networks.

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